March 23: In response to a report by The Times of London, many large US brands follow UK brands’ lead, including Starbucks, Dish, AT&T and Pepsi. new machine learning algorithms that can now find five times more non-brand-safe videos than before.account-level site placement and YouTube channel exclusions.new default settings that exclude potentially objectionable content. This change will enable us to take action, where appropriate, on a larger set of ads and sites” and implementing more controls to shore up advertiser confidence, including: March 21: Google’s chief business officer, Philip Schindler, says in a blog post that the company would be “taking a tougher stance on hateful, offensive and derogatory content that is attacking or harassing people based on their race, religion, gender or similar categories. March 20: As more UK brands report pausing ads on Google platforms, Google’s EMEA head, Matt Brittin, apologizes at an industry conference to advertisers that had been affected. March 17: UK managing director Ronan Harris responds in a blog post that the company “will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.” March 16: The Guardian reports it pulled Google and YouTube advertising after its ads were spotted alongside extremist content and that the British government found similar extremist ad adjacencies and summoned Google to address the problem. To help keep track of what happened and when, we’ve compiled the following timeline of events and actions that Google has taken since the spring of 2017. Since the advertiser revolt in mid-March, Google has taken several steps to improve brand safety controls and keep ads from appearing on offensive content on YouTube and sites in its ad networks. In February, YouTube said it had initiated an MRC audit of the data collection and measurement practices of DoubleVerify, Integral Ad Science and Moat, the third-party measurement firms already integrated with YouTube. In November, Summers’ group updated the Misrepresentative Content policy to address the growing number of fake news sites with domains that mimic legitimate news outlets that had been popping up on the AdSense network.Īdditionally, advertisers had long been calling on Google (and Facebook) to provide greater transparency and third-party auditing of ad campaigns. Rick Summers, Google’s global lead for publisher policies, told Marketing Land in April that in the summer of 2016, his team had noticed a trend of increasingly aggressive tones from people feeling freer to lodge personal attacks and express hateful thoughts online. Groups like Sleeping Giants had been publicly calling out advertisers to stop running their Google network ads on, for example. The boycott occurred at a time when Google and Facebook, in particular, had been under fire for months for facilitating the proliferation of fake news and extreme hyper-partisan content in the wake of the US presidential election cycle. However, in March 2017, brand safety took on a new sense of urgency in the advertising community after ads were reported showing next to extremist videos on YouTube, precipitating a boycott of more than 250 advertisers. Here's some video showing how it works on a Switch.This post has been updated to include new efforts and updates on previously announced initiatives.Īs adoption of programmatic and retargeting ad buying has grown, brand safety - while certainly a concern - has often taken a back seat to reach and the ability to follow customers and site visitors no matter where they went on the web. If you're not using a game controller, you can use your arrow keys to navigate the interface and highlight the timeline. After the sign-in page (you can skip it), select any video you see and follow the instructions above. Instead, you have to go to /TV (Opens in a new tab). The standard (Opens in a new tab) won't work. When I tried googling "YouTube Easter egg dog" I fell down a completely different, and admittedly excellent (Opens in a new tab), rabbit hole.) (I'm not sure who first discovered this Easter egg, but I first spotted it right here (Opens in a new tab) on the Nintendo Switch subreddit. It's also accessible on your PC via web browser, but only using the YouTube TV interface. We've tested the three major console apps - PlayStation 4, Xbox One, and Switch - and the dog is there in all of them. The Easter egg only works in certain versions of YouTube, as far as we can tell. Eventually, a little, brown dog, possibly a Corgi, will trot across your timeline, from left to right. Then you want to keep holding left for another 10 or 15 seconds. If you've watched any of the video, it'll rewind first. Please enjoy these Pope-like dogs wearing Crocs on their impossibly small heads
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